AppleExpo Conference Seminars
All seminars will be held between 12PM to 7PM on July 12, 2011. With your Conference Pass, you can attend any of the conference sessions offered. A Conference Pass costs $45 before May 31st, $50 thereafter and includes full access to the exposition. Seminars are being added regularly, so check back for updated list. There will be something of interest for just about everyone using Macs, iPhones and iPads.
Title: Mac mini Server- Is it right for you as a small to medium size business?
Start Time: 3:45PM
Presented by: Zvon Petric, Witz Education
Duration: 60 minutes

1. Identifying if you should host your own server

2. Identifying what that server will do for your business

3. Preparing your business for a change

4. Preparing for the inevitable crash, how to avoid.

5. Designing a proper network with security in mind.

Title: Manage your Team's Data
Start Time: 2:30PM
Presented by: Zvon Petric, Witz Education
Duration: 60 minutes

1. Identifying your data, what needs to be backed up.

2. Learning about current Backup Technologies

3. Implementing backup strategies

4. How easily is your data restored?

5. Cloud and Local backups - Deciding which you should use.

Title: Client Management and Mobile Deployment: Best Practices
Start Time: 1:15PM
Presented by: Tim Mitra, Witz Education
Duration: 60 minutes

1. An understanding of the various third party MDM providers

2. An overview of how to successfully deploy devices

3. How to manage and update your mobile devices

Title: iOS Application Development Best Practices
Start Time: 12:00PM
Presented by: Tim Mitra, Witz Education
Duration: 60 minutes

1. General knowledge of xCode 4 and the new features

2. Planning and Application Templates

3. Budget Conscious Development Alternatives

Title: Floating in the Cloud - Mobile Me and your professional workflow
Start Time: 3:45PM
Presented by: Darrin Sayewich, Witz Education
Duration: 60 minutes

1. Using Mobile Me to upload and then share your photos from Aperture as a digital photo album.

2. Integrating Mobile Me into your video production workflow allowing for an easy way to have your productions reviewed by clients.

3. Creating a functional website using iWeb and then sharing your work through it.

4. Easy access and functionality of Mobile Me on iPad.

Title: Taking your Digital Cinematography to Post: DSLR workflow with Final Cut Pro
Start Time: 5:00PM
Presented by: Darrin Sayewich, Witz Education
Duration: 5PM, Duration: 60 minutes

1. How to conform to the right standard.

2. Demystifying H.264 and working with Final Cut Pro

3. Optimizing your camera settings for your editing.

4. Deciding on the look and how to adjust for that if you make the wrong choice.

Title: Adding motion to the motionless: Making your Stills Move in Apple Motion
Start Time: 2:30
Presented by: Witz Education
Duration: 60 minutes

Topics Covered:

How to properly format your stills for motion graphics.

Understanding 3D in Motion

Building your project from the ground up.

Adding the final touches to make your projects much more dynamic.

Title: Discovery Marketing and Distribution-How to Promote your Applications
Start Time: 12:00PM
Presented by: Gary Yentin of App Promo, and David MacPhie, of Sympatico
Duration: 60 minutes

How to Promote your Mobile -Application -PR -Social -SEO/SEM -Paid Media

What it takes to be No. 1 in the App Stores

Case History: Sympatico

Title: Hosted Exchange Server Services
Start Time: 12:45PM
Presented by: Arthur Steeghs, My Blue Umbrella
Duration: 30 minutes

For just a few dollars a day you can seamlessly access and synchronize all your mailbox data, including contacts and calendar, across a variety of platforms and mobile devices. If you typically use Outlook while in the office, a Smartphone while on the road, and Outlook Web Access from home, you can sync them all together. Never worry about missed e-mails, contacts or appointments again!

Our seminar will highlight the ease of communicating with all available devises including the integration of both Mac and Window environments.

Key benefits will showcase:
Working from anywhere, anytime
Keeping everything up to date
Mobile Access
The ability to work offline

Title: iCloud on the horizon: Is that a small business tool I see coming?
Start Time: 6:15PM
Presented by: Sean Costello, Irongate
Duration: 30 minutes
Join us as our senior Apple-certified Consultant (Sean Costello; www.IronGate.ca) walks small and medium sized business owners through the features and possibilities of the upcoming iCloud service offering from Apple. With so many people humming about the ever expanding benefits of 'the cloud', discover what tools already exist and how they compare with Apple's upcoming service.
Title: Digital Asset Management - reuse and repurpose your documents
Start Time: 12:00PM
Presented by: Casey D'Andrea, My Blue Umbrella
Duration: 30 minutes

Digital Asset Management (DAM) has become a core function for businesses of all types, across all industries. Content created by organizations increasingly includes digital media, such as photographs, animations, video and music. The challenge of managing these digital media assets can be daunting, but rising to this challenge brings increased workflow productivity, cost savings and opportunity for new revenue generation.

Our seminar will highlight all the important issues from the fundamentals of how to get started with a DAM solution to the latest developments in DAM technology and processes. Attendance ensures that everyone involved in the capture, storage and application of digital media assets is fully briefed on the latest developments and best practices. Whether an experienced DAM user, manager, industry analyst or consultant seeking the latest thinking and developments, or new to DAM and looking for ways to get started, a MBU Seminar briefing is the place for you.

Title: CA ARCserve Family of Products
Start Time: 1:15PM
Presented by: My Blue Umbrella
Duration: 60 minutes

The Price of Downtime: What Will an Hour, a Day, or a Week Cost your Business?

It has been estimated that the average company experiences a total of 87 unscheduled hours of downtime per year. And while people often think in terms of natural disasters, the fact is human error accounted for a staggering 70% of outages. Regardless of the cause, most business don’t know the price of a single hour of downtime; consequently, backup plans often take a back seat to other projects that are deemed to have higher priority and have more tangible financial impact. But make no mistake, the impact of downtime is felt in a variety of ways, and may be immediate or have long term repercussions including:

  • Negative impact to revenue and employee productivity
  • Impact on business records and regulatory reporting
  • Customer, vendor, and employee dissatisfaction
  • Damage to brand/company reputation
  • Loss of shareholder confidence
  • To prevent downtime and data loss, businesses of all sizes require a Disaster Recovery plan and strategy that can be tested without disrupting the work environment. Learn how MBU and the CA ARCserve Family of Products can help protect your critical business data and applications and simplify and automate your disaster recovery.

    Title: Getting the Most out of iOS for New iPhone Users
    Start Time: 1:30PM
    Presented by: Gary Ng, iPhoneinCanada.ca
    Duration: 30 Minutes
    Are you a new iPhone user? Want to master the operating sytem? This seminar will showcase the most popular tips, tweaks, and shortcuts within Apple's iOS for iPhone and iPad. Tips included are ones not advertised within Apple manuals. Gary Ng, the founder of iPhoneinCanada.ca will show you the ropes into becoming a power user.
    Title: Top App Recommendations from Hosts of The iPhone Podcast
    Start Time: 2:15PM
    Presented by: Gary Ng and Justin Luey, iPhoneinCanada.ca
    Duration: 30 Mintues
    Hosts of one of Canada's most popular podcasts, Gary Ng and Justin Luey will recommend their must-have apps for iPhone and iPad users. In a crowded App Store, you'll be sure to learn about some of the latest apps.
    Title: Solving the Unique Challenges of Managing iPhone, iPads and iPod Touch Devices!
    Start Time: 5:00PM
    Presented by: Ron Hassanwalia, VP Sales & Marketing of SOTI
    Duration: 30 minutes

    Mobile devices are indeed a brave new world, but enterprises need tools to get the most out of them and limit risk. The tools need to be flexible, easy to use, and capable of handling many devices of all varieties. Ron Hassanwalia will explain how Mobile Device Management (MDM) can add process to chaos, and help solve unique challenges around managing the growing number of mobile devices in the Enterprise!

    SOTI MobiControl offers Enterprise Mobile Device Management (MDM) to manage devices running Apple’s mobile operating system, "iOS." Now, enterprises can ensure that both corporate and personally -owned iPhones, iPads, and iPod Touch devices are well secured, tracked, configured, and supported over the air in one harmonious solution. Offering enhanced cost savings and invaluable corporate security, MobiControl is the perfect answer to optimizing ROI on Apple's most popular mobile devices.

    Title: Reaching the 'New Consumer': Convergence of Mobile and Social Media
    Start Time: 5:15PM
    Presented by: Ed Menashy, Clearview Digital Marketing
    Duration: 30 minutes
    1. Understanding the New Consumer'
    2. Why mobile is a powerful new channel to your customer
    3. Integrating mobile and social media for engagement
    4. Developing a cost effective strategy
    Title: Business on your Mac, iPhone & iPad
    Start Time: 3:45PM
    Presented by: Amin Rahmani, Marketcircle
    Duration: 30 minutes
    Discover the award winning business applications from Marketcircle. Daylite, an application for sharing calendars, collaborating on projects, sales tracking, storing contact history, and general productivity. And Billings, an application for tracking billable time and sending professional invoices, with an available Cloud option.
    Title: Mobile Accounting-Manage Your Business Everywhere
    Start Time: 3:00PM
    Presented by: Lauren Kasper, Acclivity Software
    Duration: 30 minutes
    You're not tethered to your desk so why should your accounting. Find out how AccountEdge and AccountEdge Mobile for the iPad and iPhone can help you and your team manage your business wherever you are. Record sales and activity slips, enter expenses and contacts, and sync it all to your desktop.
    Title: Microsoft Office for Mac 2011
    Start Time: 4:30PM
    Presented by: Jamie Reese, Microsoft
    Duration:
    You will learn about the new features of Office for Mac 2011 and how it can help increase your productivity.