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Joli MacBook Air sleeve review: Luxury, meet luxury

The MacBook Air is a very pretty piece of hardware. For that reason, I’m not too eager to hide it away in just any old sleeve. At the same time, I’m super-paranoid about leaving gadgets out exposed, and thus susceptible to rings from frosty glasses and scratches from a casually discarded set of keys. So basically, I need a sleeve that can match the Air’s sense of style while also providing it with protection.

The Joli Originals MacBook Air sleeve might just fit the bill. Joli makes hand-crafted leather sleeves for iPhones, iPads and the MacBook Air, and has recently made the jump from Etsy to its own Shopify-based e-commerce site to sell the Apple device accessories. Joli sent me a sample sleeve to test with my 11.6-inch MacBook Air. Here’s what I’ve found after nearly a week of use.

All dressed up and everywhere to go

Joli’s sleeves are hand-made in The Netherlands, using soft leather finished in Italy on the outside, and 100-percent wool felt for the interior. You can choose from a number of customization options, including four colors of leather and up to four colors of felt, depending on which color leather you choose. My test unit has a brown leather exterior and an orange interior, which makes for an attractive combination.

As soon as you hold the sleeve in your hands, everything about it screams quality. It has a significant weight to it that makes it feel like it can offer a decent amount of protection from bumps and maybe even drops of small distances. The soft leather looks great (as does the stitching holding the two sides of the sleeve together) and feels even better on the hand. The fit is snug, which help makes the sleeve look even better when it’s actually holding the Air.

Despite its good looks and high-quality materials, the Joli surprisingly doesn’t feel like it needs to be coddled. In fact, it strikes me as the kind of leather product that might look better after a certain amount of stress from wear and tear. I’ve been throwing it in the backpack with various other items, and I think the cat’s taken to using it as an impromptu bed; so far, there doesn’t seem to be a mark on it.

Fit and features

Like I said, the fit is snug. In fact, it actually takes quite a bit of shimmying to get the Air into the sleeve to begin with. It does get better with use, and using two hands, it shouldn’t prove unduly stressful. Plus, the grip means you don’t have to worry about your Air sneaking its way back out in a moving bag.

The Joli is open-ended, so one side of your Mac will be exposed, although it is deep enough that the edge of the computer won’t stick out. The open edge actually proves quite useful if you want to charge your Air while it’s encased, which is something I found myself doing often. The lack of a zipper or flap also didn’t seem to negatively affect my Mac during the course of my use, although if you plan on using it regularly on a sandy beach, you might have cause for concern.

Price and availability

The Joli MacBook Air sleeve retails for €55, which works out to around $79 U.S. before tax and shipping. Considering that a basic neoprene sleeve will likely cost you around $40 at the Apple Store, it’s not a bad price for something that’s hand-made using premium leather. Joli sleeves are available right now, and shipping estimates vary based on where you’re located in the world.

Verdict

If you want something to house and protect your MacBook Air that’s as stylish as the Air itself, the Joli sleeve is a very good choice, especially if you’re looking for a unique case that you’re unlikely to see carried by others very often.

By Darrell Etherington / gigaom.com

Bamboo Blackbox is an Apple gadget case that can take its lumps

I just finished singing the praises of the Joli MacBook Air sleeve, but if you’re looking for something a little more rugged, check out the Bamboo Blackbox Case on Kickstarter. It comes in iPad 2, MacBook Air and MacBook Pro flavors, and should protect your device from even serious jerks, jolts and dolts.

The Blackbox Bamboo was originally designed based on creator Lance Atkins’ experiences travelling with a MacBook Pro on an African backpack safari, during which time the neoprene sleeve he was using provided inadequate protection, resulting in a broken Mac. He created the first Blackbox Case out of oak in 2010 to provide a heartier alternative to traditional soft sleeves. Now, the company wants to expand their business and provide an entire, new line of cases made out of the more sustainable bamboo.

The Blackbox Bamboo will come in a choice of two colors, either with a carbonized brown stain or in natural bamboo finish. It will also come in a variety of sizes, including one that fits the iPad 2 with or without the official Apple Smart Cover attached, one for both the 11 and 13-inch MacBook Air, and one each for 13, 15 and 17-inch MacBook Pro models. All varieties come with a leather strap with a snap closure for securing your device in the Blackbox Bamboo.

Kickstarter backers qualify for pre-orders starting at $79, which gets you the iPad 2 version, and range up from there depending on which model you’re interested in. It’s a pretty cool product that appeals to the outdoor adventurer in me, though I’m not sure I wear that mantle often enough to qualify.

By Darrell Etherington/ gigaom.com

Store Opening Marathon Continues This Weekend, Grand Central Work Begins

In line with Apple’s self-imposed target of opening 30 new stores by September 30th, the company will this weekend open three new stores around the world. Last weekend Apple opened five new stores spanning from Australia to Alaska, with large crowds in attendance.

This coming Saturday (August 20th) Apple will open the following stores:

Festival Place – Basingstoke, UK
Parquesur – Madrid, Spain
4th Street – Berkeley, California

Apple has also begun work on yet another New York city store. As confirmed last month Apple has signed a deal to open a mammoth Apple store inside Manhattan’s famous Grand Central Terminal. People familiar with the progress on the store have said that Apple wishes to complete the store in time for Black Friday, occurring on November 25th this year.

Posted in: Apple News, Apple Retail Stores Written by: Alex Brooks

Supply chain sources point to high holiday expectations for iPhone 5

Apple is increasing its iPhone orders for the second half of 2011, according to sources within the company’s supply chain speaking to DigiTimes on Monday. Order volume has been adjusted upward by 15 percent according to the publication, bringing the sum total of iPhones ordered to more than 56 million. Of that number, around 26 million will be Apple’s next-gen iPhone 5, the sources say.

The bulk of Apple’s iPhone 5 orders will ship out in the fourth quarter of 2011, according to the report. Third quarter (ending in September) orders are around 5.5 to 6 million units, which is down from an initially planned volume of 7 million, DigiTimes says, which could suggest either that Apple is indeed targeting an October release date for iPhone 5, or maybe narrowing the list of countries that might see the new device in September. At the same time, the supply sources suggest orders for the fourth quarter will go from 14 million to 20 million units, which again supports the idea that one or more countries has been dropped from the initial launch group and shifted to those getting the device a little later.

The orders indicate Apple is very optimistic about the sales potential of its next device. Its previous record quarter saw 18.65 million iPhones sold, and that was during the second quarter of 2011, when it was already nearly a year old. There’s plenty of reason to believe Apple could topple that record, since this new device would be launching just in time for the holiday season, and also will feature completely updated specs and features, as well as Apple’s newest mobile operating system, iOS 5.

Fourth quarter orders for the iPhone 4 will reportedly dwindle to around 8 million, down from 20 million for the third quarter. It’s to be expected that Apple would cut production of its legacy devices to make way for a new models. Typically, we see the company keep the last model (the iPhone 4 in this case) as a lower-cost option, and drop the model before that (the iPhone 3GS). Some reports claim we’ll see a lower-cost line of iPhones this time around, so maybe the 3GS will survive in some capacity.

What do you think? Is Apple setting its expectations too high, or will this iPhone really be the company’s strongest seller yet?

By Darrell Etherington / gigaom.com

Mac OS X Lion USB drive now on sale for the broadband-challenged

Have you been waiting on Mac OS X Lion because you don’t have a broadband connection or the bandwidth allowance to make the required 3.5 GB download a realistic possibility? Then today is your (sort of) lucky day. Apple introduced the OS X Lion USB Thumb Drive to the online Apple Store early on Tuesday morning, but it comes with a premium price tag: $69.

The tiny flash drive carries a full copy of OS X Lion so that you can install and reinstall OS X and access disk utility without an Internet connection. This could come in handy for customers who feel left out of Apple’s bold new future of digital-only distribution.

Still, $69 is a lot to pay for a product that Apple is selling for $29.99 on the Mac App Store. But Apple likely has at least a couple of very good reasons for charging more: First, the cost of a wide-distribution physical format probably wasn’t factored into Lion’s pricing prior to launch, and second, Apple would much rather customers shop through the Mac App Store, since it clearly has a lot invested in the idea that digital distribution is the future (that’s the whole point behind the Mac App Store, after all).

At least users can take comfort in the fact that the thumb drive version of Lion carries the same far-reaching licensing conditions as does the digital version, meaning you can install OS X on any “Macs you own or control running Mac OS X Snow Leopard or Snow Leopard Server.” Just note that if you install Lion using the USB drive, you won’t be able to use Lion Recovery to reinstall your system.

What do you think of the Lion USB drive and its price tag?

By Darrell Etherington/ gigaom.com

Now you can get an app with your grande chai latte

Thanks to a new aspect of the ongoing partnership between Apple and Starbucks, you can now get paid apps free at the coffee chain via physical cards with redeemable codes printed on them. The arrangement resembles Starbucks’ Pick of the Week music arrangement, which lets customers grab iTunes tracks using either a plastic card or Starbucks’ in-store Wi-Fi.

The first paid app on offer from Starbucks is Shazam Encore (via CNET), which lets you tag any music you hear with your iPhone, for identification, information or sharing purposes. Shazam Encore normally retails for $5.99 in the App Store, so it’s actually a pretty good deal. No word on whether or not this will become a regular occurrence, but the design of the card seems to suggest that it’s set up to be the first of a series.

This is a great way for Apple to get paid iOS software in the hands of customers who only download free titles or who don’t really use the App Store or third-party applications. The numbers indicate that free apps still get the lion’s share of downloads on the App Store, especially among top-ranked titles. Providing users with a way to check out paid apps without spending any money could encourage them to start buying other titles if they come away suitably impressed. That is, if Apple can keep the cards in sufficient supply. They always seem to be out of stock at my local store.

Free featured apps also gives the App Store another tool in the fight with other mobile software retailers like the Android Market and Amazon Appstore. Amazon also gives away a free app on a daily basis. That arrangement hasn’t proved to be too beneficial to developers, however. It isn’t clear exactly how the revenue picture works out in this case.

Of course, this might also inspire folks to switch coffee allegiances. Anyone planning to get their next caffeine fix at Starbucks in order to take advantage of this deal?

By Darrell Etherington/ gigaom.com

CableKeeps keep charger and cable together

I’ve always been a fan of the design of Apple’s MagSafe power bricks, since they come with integrated flip-up tabs that let you coil the attached power cable for easier packing and storage. Chargers for iOS devices afford no such luxury. Luckily, Jim Young, one of the creators of the PadPivot iPad stand, has a new Kickstarter project called CableKeeps that brings one of the smartest parts of the MagSafe adapter design to iPhone, iPad and iPod chargers.

CableKeeps consists of three rubber sleeve-type add-ons that are designed to fit snugly over your iPhone or iPad USB power adapters. They each have “tails”(they borrow the looks of fish) that also act as a spool for your USB-t0-dock connector iOS device charging cable. The iPhone version (“Goldie”, pictured above) also acts as a stand, so you can rest your device on the tail while the charger is plugged in and connected.

Young told me via email that while so far just the iPhone, iPad and iPod adapter with international plug are supported, if the project is successful he hopes to expand the line to cover other devices, like Amazon’s Kindle, and other plugs, like the EU version of the iPhone adapter, as well as add more color choices to the lineup.

CableKeeps are doing pretty well so far on Kickstarter, having reached 20 percent their funding goal in less than 30 hours. Kickstarter funds projects through small pledges from the user community. Anyone can sign up and invest in the project, and starting with a pledge of $18, backers are eligible to receive pre-orders of the actual project as a reward.

These are a clever, good-looking way to the problem I often have of never seeming to have an adapter and a cable in the same place when I need them.

By Darrell Etherington / gigaom.com

Apple Plans Five Store Openings, Reveals Fifth Avenue Changes

Apple this coming weekend plans to open five retail stores across the world in the aim of reaching 30 new stores before September 30th, as outlined by Apple Chief Financial Officer Peter Oppenheimer during the company’s last fiscal results conference call. Opening five retail stores in one weekend is not quite a record for Apple as on September 25th last year a total of seven retail stores opened on a single Saturday.

Locations opening this weekend include Australia, Canada and Italy and Apple’s first store location in Alaska. The stores are as follows, all opening this Saturday:

5th Avenue Mall – Ancourage, Alaska
Fashion Place – Murray, Utah
Conestoga – Ontario, Canada
I Gigli – Florence, Italy
Southland – Victoria, Australia

A following 24 more stores will open before Apple’s self-imposed September 20th deadline including stores in Hong Kong, Shanghai, Hamburg, Glasgow, London, Little Rock (Arkansas), and Berkeley (North California).

Apple has also revealed what changes are being made to the company’s famous Fifth Avenue retail store in Manhattan. The store which began renovation work last month was under a veil of mystery as onlookers speculated why Apple was removing the iconic 32-foot glass cube. Now it has been shown that Apple plans to simplify the cube. Currently made up of 90 panes of glass the new cube being erected will be made up of just 15, each side of the cube being made up of 3 panes of glass, each 32 feet long and eight-feet wide – as detailed by ifoAppleStore.

Posted in: Apple News, Apple Retail Stores Written by: Alex Brooks

New Logo Frames Give iPad Privale Label Look

newPCgadgets has announced the release of their latest product, Logo Frames for the iPad. Logo Frames give a private label look to the iPad or iPad 2 and provide a powerful marketing tool for all types of businesses and organizations.

According to founder Michael Schriner “We wanted to design a product that gave companies a chance to feature their corporate logo on the front of the iPad. Our goal was to design a product that would make the iPad look like it was private labeled directly from Apple.”

Logo Frames look like an extension of the iPad or iPad 2, and attach directly to the outer frame with a light-weight 3M pressure sensitive adhesive. If necessary, they can be easily removed without leaving any residue on the glass surface. The Frame is ultra-thin and light-weight (less than an ounce). Positioned 1/8″ from the touch screen, Logo Frames do not interfere with normal use and work well with most cases including the Smart Cover from Apple.

Logo Frames are available in three metal finishes, Silver, Gold and Bronze. Custom logos are laser engraved and can be positioned on the Frame as desired. The durable surface will last for years and is easy to clean. They are a great way to enhance any presentation while promoting your corporate image. As a marketing tool, Logo Frames provide an elegant and stylish solution for businesses looking for a marketing edge. Logo Frames are ideal for all types of businesses including point of purchase displays in retail environments, corporate sales teams, hospitality industry, trade shows and dozens more.

Pricing and Availability:
Logo Frames are perfect for any size business or organization and can be customized in quantities ranging from 10 units and up. Depending on quantity, prices range between $24.95 (USD) and $29.95 each. Visit newPCgadgets online for additional information.

[prMac.com]

Adding GPS info to iPhoto with myTracks

Keeping track of where you’ve taken photos is not as easy as you might think. Your iPhone automatically geotags images, but most digital cameras aren’t GPS-enabled. Apple’s own iPhoto has a manual process that doesn’t make it very easy to add the data after the fact. With the help of Dirk Stichling’s myTracks for iPhone, iPad and Mac, the task of geo-tagging photos becomes much, much easier.

Collecting GPS information

Two important pieces of info are required for adding GPS data to your photos. The first is the latitude and longitude where the photo was taken. The second, equally critical piece of information, is the date and time the camera was at that location. This is the key to automatically matching up the GPS data with photos.

When it comes to figuring out where a shot was taken, there are three main sources that myTracks can use:

1. GPS data logger. One way to collect this information is to invest in a GPS data logger. There are several Mac-friendly GPS data loggers on the market to choose from. These standalone units will keep track of where you and your camera have been without draining your other device batteries. myTracks can then import the location information directly from the logger itself, or indirectly through GPX or KML files. Under the hood, myTracks uses the open-source library LoadMyTracks to support a wide range of GPS devices. If you find that your device is not supported, you may need to use a utility like HoudahGPS to convert the data to a format that myTracks supports.

2. iPhone sync. If you have an iPhone, then you already have a basic GPS logger. In fact, I’ve found the tracking capabilities of the iOS version of myTracks to be great, and it offers a built-in sync feature that will allow you to transfer location information directly from your iPhone to the Mac version of myTracks. If you prefer using a different GPS tracking app, then you’ll need to export the data and import it into myTracks using either the GPX or KML file format.

3. Track from photos. The simplest way to collect the location information you need is to take a series of reference photos along the way with the default camera app that came with your iPhone. Provided you are adding location information to your photos on your iPhone, myTracks can create a track from your iPhone’s library. From the Tools menu in myTracks, select “Create track from photos…” and select the photos you want to create a track from.

Adding GPS Information to your photos

Now that you have your track loaded into myTracks, the first thing you will want to do is ensure that your camera’s clock is in sync with your GPS data, as well as any of the other cameras you may use. Once you’ve made any time adjustments to your photos, you’re ready to add the GPS info. MyTracks supports adding GPS location information to photos in iPhoto, Aperture and Adobe Lightroom as well as any folder of images on your Mac. The following steps are for iPhoto ’11, since that’s the program most will likely use:

1. After importing tracks into myTracks, select the track that has the GPS information you want to sync.

2. Open iPhoto and select the photos you want to add the GPS information to.

3. Drag the photos from iPhoto onto myTracks.

4. Make any final adjustments in myTracks’s Pool of Photos to align the GPS track info with the photo time stamp.

5. Click Start in myTracks Pool of Photos and select the GeoTag option.

6. In iPhoto, select the photos you tagged, and from the Photo menu, “Rescan for Location.”

Reviewing and sharing your mapped photos

Once you have added the GPS information, using it to help illustrate your life’s adventures is much easier. You can sync your track and photos to the iPad version of myTracks, or post the images to one of the many online photo sharing sites that support geotagged photos, including Flickr.

By Geoffrey Goetz / gigaom..com